An excerpt from: Today’s Boutique Chic for Tiny Shoppers, It’s a Kidsworld Magazine, 4/2008

By olababy
Thanks to some truly innovative retailers, it really is becoming a kid’s world out there! Where once the realm of fashion was dominated by trend-loving adult men and women, today the youngest of fashionistas are making boutiques across the U.S. their new playgrounds.

Excerpt: Just a borough away, in Brooklyn, NY, Olá Baby sells to little ones from infant through children’s size 6. “We’ve been selling a lot of clothing that has fun sayings lately,” says owner Carla Barbosa, citing the Very Excellent Baby collection of onesies — with phrases like “No hablo” or tattoo-inspired hearts with “Mom” or “Dad” in them — as a customer favorite. “In two weeks, I’ve already had to make two reorders!” she adds. One of her bestselling gift items recently has been a onesie from the brand Pluto that plays off a screen shot of the Google homepage, featuring the words “Goo goo, gaa gaa.” This label’s Big Brother/Big Sister T-shirts have also been popular among shoppers in search of the perfect gift. Olá Baby additionally offers toys, furniture and accessories for babies and young children. Cloud B’s Sleep Sheep and Twilight Turtle continue to be a huge hit, while new parents are often drawn to the revolutionary Bumbo Seat infant chair and its new attachable play tray.

Written By Allison Lurker

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